Case Study
Ties That Bind Gaming
A gaming media site built for long-form articles, video, podcasts, and community tools—from Alien RPG campaigns to indie horror spotlights.
February 20, 2021
Ties That Bind Gaming publishes original gaming content across video games, tabletop RPGs, and board games—articles, podcasts, and video—with a focus on how games feel to play, not review scores or gimmick headlines. What started as a focused build to support independent publishing grew into a full media hub with searchable archives, recurring series, and tools for the community.
Room to grow
Early on, the priority was a platform that could keep pace with the catalog: Let’s Plays and playthroughs, written features and lists, long-running tabletop campaigns, and developer interviews. The site needed clear structure so visitors could browse by game, series, or topic without getting lost as new categories appeared.
WebCraft designed and built the experience around that reality—navigation and landing pages that scale with the content. That includes space for deep Alien RPG coverage and the Halifax campaign alongside one-off indie spotlights, Dev Dialogs Direct, and curated lists—one coherent home for many formats.
What we put in place
- Site architecture and performance — A foundation that stays manageable as new series and categories are added, with pages tuned for discovery and sensible load behavior.
- SEO — Titles, structure, and metadata aligned with how people search for games, genres, series, and show names—so articles and videos surface cleanly in search and social previews.
- Social distribution — Publishing workflows across YouTube, TikTok, Facebook, Instagram, X, and Reddit, so new work reaches people on the channels they already use.
- Video pipeline — Edit, transcode, upload, and platform-specific metadata—titles, descriptions, and tags—so video content reinforces the same story as the written site.
The long view
Ties That Bind Gaming continues to expand its library and its reach. WebCraft stays engaged as priorities shift: new series, new platforms, and more ways to serve players and creators. That kind of steady collaboration is what turns a launch into a lasting channel—and it reflects how WebCraft approaches long-term client work.