Insights
Articles & Case Studies
Tips, strategies, and real-world results from WebCraft projects.
Case Studies
Case Study
Holmes Garden
A volunteer build for a nonprofit focused on housing, education, and family support—WordPress, Astra, and a partnership that started on Catchafire.
July 14, 2025
Case Study
Sword Wolf Forge
How a Johnstown, Ohio bladesmith moved from DIY tools and flaky help to a site and channel that match the quality of the work coming off the anvil.
April 13, 2024
Case Study
Ties That Bind Gaming
A gaming media site built for long-form articles, video, podcasts, and community tools—from Alien RPG campaigns to indie horror spotlights.
February 20, 2021
Case Study
Over The Top Lawn Care
A Garner, NC lawn care and landscaping business needed a site that matched their professionalism—mobile-friendly, findable locally, and clear about what to do next.
December 29, 2017
Informational
Article
Why Your Website Isn't Generating Leads
The most common reasons a business website fails to convert visitors into customers—and how to fix them.
May 30, 2024
Article
Video Strategy That Converts
Plan video around a clear goal, real customer questions, and distribution—so views turn into trust and action.
March 8, 2024
Article
SEO Basics for Local Businesses
Foundations for showing up in local search: your site, your business profile, helpful content, and mistakes that waste effort.
January 13, 2024